The adult entertainment industry continues to be one of the most visited sectors on the internet. With billions of users worldwide, adult websites attract consistent traffic regardless of time, geography, or device.
In March 2025, Similarweb released its latest traffic report, revealing the top 10 most visited adult websites globally.
These stats give us insights into user behavior, site popularity, engagement levels, and how the competition is evolving in the world of online adult content.
If you're curious about which adult websites dominate the web today, here’s a detailed breakdown based on total visits, average duration, page views per visit, and bounce rate.
1. Xvideos – The Global Leader in Adult Content
Visits: 2.3 billion
Avg. Visit Duration: 8 minutes 26 seconds
Pages per Visit: 8.89
Bounce Rate: 17.79%
Xvideos maintains its position as the most visited porn site in the world. Despite a slight drop from 2.5 billion visits in February, it still leads by a considerable margin.
The average session length and number of pages visited indicate users are actively browsing and consuming content.
A bounce rate of under 20% is considered excellent, showing strong audience retention.
2. Pornhub – High Engagement, Loyal Users
Visits: 2.2 billion
Avg. Visit Duration: 8 minutes 53 seconds
Pages per Visit: 8.09
Bounce Rate: 23.91%
Pornhub remains a close competitor. Although it draws slightly fewer visits than Xvideos, users tend to stay longer on the site.
Pornhub is also known for its strong brand, regular data reports, and premium content offerings, contributing to its high user loyalty.
3. Xhamster
Visits: Estimated in the hundreds of millions
Avg. Visit Duration: 7 minutes 26 seconds
Pages per Visit: 6.15
Bounce Rate: 22.13%
Xhamster has built a strong following over the years. Though it doesn’t have the traffic volume of the top two, it still attracts millions of users monthly.
Its user engagement is moderate, with shorter visits and fewer pages viewed per session.
4. XNXX – High Page Views Per Session
Avg. Visit Duration: 8 minutes 31 seconds
Pages per Visit: 11.47
Bounce Rate: 13.28%
Despite being fourth in traffic, XNXX has one of the highest page views per session and the lowest bounce rate. This means users are highly engaged, spending more time exploring content across multiple pages.
5. Xhamsterdesi – Niche Traffic from South Asia
Avg. Visit Duration: 3 minutes 31 seconds
Pages per Visit: 3.61
Bounce Rate: 13.07%
Xhamsterdesi focuses on regional content, catering primarily to South Asian audiences. Though the average session time is shorter, its low bounce rate indicates a focused and interested user base.
6. Stripchat – Interactive Cam Experience
Avg. Visit Duration: 5 minutes 18 seconds
Pages per Visit: 4.91
Bounce Rate: 45.01%
Stripchat offers live cam services, which creates a different user experience than traditional video sites.
The higher bounce rate might be due to users either leaving quickly or visiting specific live sessions without further browsing.
7. Chaturbate – Longest Session Times
Avg. Visit Duration: 9 minutes 22 seconds
Pages per Visit: 9.80
Bounce Rate: 41.01%
Chaturbate boasts the longest average visit time of all the sites listed, showing strong engagement with live streaming content.
Its user interaction model—where viewers tip or chat with models—helps explain the prolonged session times.
8. Spankbang
Avg. Visit Duration: 8 minutes 58 seconds
Pages per Visit: 9.26
Bounce Rate: 31.99%
Spankbang consistently ranks as a fan favorite. Its user interface, quality uploads, and broad category options contribute to long visit times and decent page-per-view stats.
9. Eporner
Avg. Visit Duration: 8 minutes 38 seconds
Pages per Visit: 8.45
Bounce Rate: 33.22%
Eporner has remained a steady performer in the adult site landscape, offering a wide range of free HD videos.
Its stats show users are fairly engaged, with bounce rate and page views similar to more prominent players.
10. Pemsrv – Low Engagement, High Bounce
Avg. Visit Duration: 2 minutes 50 seconds
Pages per Visit: 1.82
Bounce Rate: 74.43%
Pemsrv appears to attract more casual or one-time users, given its short average visit duration and very high bounce rate. It may serve as a redirect hub or feature shorter clips.
Bonus: X (Formerly Twitter) Is Now a Major Adult Content Player
Since officially allowing pornographic content, X (formerly Twitter) has seen explosive traffic growth. According to Similarweb, the platform grew from 100.7 million visits in February 2025 to 5.7 billion in March 2025.
That’s a massive leap, pushing X to become the 5th most visited site globally, just behind Google, YouTube, Facebook, and Instagram.
This shift shows that traditional social platforms are becoming important players in the adult content ecosystem, as creators find new ways to monetize their following beyond standard porn sites.
The adult content industry remains one of the most trafficked sectors online. Sites like Xvideos and Pornhub continue to lead in overall visits, but platforms like Chaturbate and XNXX shine in user engagement.
With social platforms like X now entering the adult content space, the landscape is quickly evolving.
Whether you're analyzing this for digital marketing, SEO trends, or pure curiosity, these insights show how massive—and competitive—the online adult entertainment space has become in 2025.
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